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To Save Money and Boost Response Rates

Variable Data Marketing is a high-ranking face mercantilism instrument that enables you to:

1. Target Your Audience

2. Personalize Your Message

3. Achieve a Higher Return on Your Investment for Customer Acquisition and Retention

Programs

4. Increase Profits and Sales

According to a recent GAMIS (Graphic Arts Marketing Information Service) cram of 60 engorged color Variable Data projects, fluctuating information has shown to impulse reply taxation by 21%, subjugate bill per retort charge per unit by 54% and escalate income by 93%.

When creating a VDM message piece, one should apply the 40-40-20 run. Your tender (40%) should be powerful for the reader to filch conduct. Your database (40%) essential be spic and concise. Your arty cause (20%) must have a "WOW" factor that grabs the reader's curiosity. All too often, individuals compress 90% of their hard work on the ingenious and put in the wrong place their concentration on the objective of the chunk.

Example: When a district league college approached us for a cure to its new paperless bill system, we came up with 3 spartan design - an outsize "personalized" postal card sent to general students (11,000 students), mini-posters to be located on all sides the campuses, and sequent "personalized" mailings to incoming freshman and those who did not advertisement up from the past mail. To their overwhelm and to ours, well-nigh 50% of the students signed up for the paperless policy as a event from the solitary post. More importantly, the body rescued thousands of dollars in generating and causing out statements, and ready-made a cheerful striking on the situation by victimisation less newspaper.